Microlearning
New Pet Retail Checklist
Tool used: Adobe Indesign
The purpose of this job aid is to serve as a comprehensive checklist for pet store associates when assisting customers with the adoption of a new pet in-store. Its primary objective is to ensure that new pet owners have all the necessary supplies for their new companions. Additionally, this job aid also functions as a valuable tool for upselling within the pet supply and pet services categories, allowing associates to suggest and recommend additional products and services that can enhance the pet ownership experience.
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New Pet Training Video
Tool used: Vyond
This video was created as supplementary resource to the New Pet Retail Checklist above. It's primary function is to educate store associates on how to effectively assist new pet owners in gathering all of the necessary supplies they need for a new pet. The video plays a crucial role as an upselling tool by training associates to ask qualifying questions about guests' pets allowing them to tailor the customer experience to meet the unique requirements of each pet.
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